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Specialist, Online Marketing (Social Media)

Reference ID: 3048305

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Specialist, Online Marketing (Social Media)

Position Overview

Aon Hewitt has announced BCAA as a 2018 Canadian Gold Level Best Employer

If you are looking for an empowering and progressive place to build your career, then you've landed in the right place at BCAA. With our corporate Head Office in Burnaby and locations around BC, we offer a wide variety of opportunities all across the province. Go the extra mile and share our vision to be the most trusted organization in British Columbia, absolutely famous for doing the right thing.

What BCAA offers you:
    •It's not in our nature to brag but we are proud of some of our achievements that recognize great employee culture. Some of our latest awards include being one of AON Top 50 Employers in Canada - 2018 and an Outstanding Workplace by YWCA in 2018.
    •Our team members get to make a difference in the lives of our Members and their communities every day.
    •We pride ourselves in being open and transparent and in empowering our people to do great work while serving our Members.
    •We enthusiastically support learning and advancement opportunities for our team members.
    •We are an equal opportunity employer that's committed to accessible, inclusive employment.
    •We have an amazing Total Rewards Program which offers: Extended Health and Dental, Vision Care, Life Insurance, RRSP matching with company contribution to your pension, access to Incentive Programs, Team Profit Sharing, Employee & Family Assistance Program and more.
    •Team members at our Home Office also get to use our Shared EV (electric vehicle) Program, have access to our subsidized cafeteria and free fitness centre.

What is the job?

BCAA is currently recruiting for a Specialist, Online Marketing. The Online Marketing Specialist is responsible for developing and implementing email marketing campaigns, digital content and managing the BCAA social media presence across multiple channels. The successful candidate will have the opportunity to work on brands such as EVO Car Share, White Caps, WHL, Marble Slab Creamery, Joe Fresh, and hundreds of other local BC Partners. This person needs to be immersed in digital marketing, building and deploying digital content and driving engagement with Members and customers.

What is the status?
Regular Full-Time

What are the hours?
35 hour work week

Key Responsibilities Include
What you will be doing?

    •Strategize, build and deploy targeted email marketing campaigns for BCAA.•Manage, create and post continuous content to the BCAA social channels in an effort to reach new fans and drive engagement.•Oversee the social media and email calendar, developing and implementing content strategy so that it aligns with brand marketing activities and the quarterly campaigns.•Work closely with the Senior Associate Manager, Online Marketing, seeking alignment, guidance and direction on day-to-day responsibilities.•Manage our online reputation to ensure that all digital and social media platforms are effectively monitored; identify and resolve consumer issues in a timely, accurate and on brand manner.•Establish KPIs and benchmarks to track performance across social email channels and email marketing activities•Conduct rigorous quality assurance testing on emails and review social content prior to deployment.•Analyze and report on campaign/activity results and metrics. Providing recommendations for future campaigns and optimizing content.•Work closely with Marketing, IS and other internal teams as well as external agencies.•Minimize exposure and risk for programs and campaigns; resolves and/or escalates issues in a timely fashion.•Ensure email and social media communication compliance with global anti-spam and privacy legislation.•Monitor competitor social pages and track industry email marketing trends to stay on top of the ever-changing digital space.

Minimum Qualifications
What do you bring?

Post-secondary certificate in Marketing or related field. Bachelor's Degree in Marketing, or other related field preferred.

    •2-3 years' experience in a medium-to-large scale digital marketing team.•Experience working with email marketing systems to manage large subscriber bases as well as planning, testing and optimizing email campaigns.•Knowledge and experience with digital marketing, marketing automation and campaign management tools.•Strong ability to troubleshoot and creatively solve problems related to email-related issues.•Knowledge of email marketing best practices, digital performance metrics and Canadian Anti-Spam Legislation.•Knowledge of social media marketing best practices.•Demonstrated knowledge of HTML/CSS code including email coding best practices and rendering troubleshooting.•Ability to manage a large number of email marketing and social media campaigns.•Prior experience working with Siebel Marketing or other email service providers (e.g. Exact Target or Silverpop).•Proactive mindset and ability to plan, communicate, and deliver project plans accordingly.•Ability to handle multiple tasks in a fast paced environment and have sound business judgment in project prioritization.•A remarkable ability to tailor and match our core message to the needs and pain points of our customers.

Background Check:
    •Must successfully pass a background check, which may include a criminal, credit and credential.


Job Status
Regular Full Time (RFT)

Location Name
Head Office (Burnaby)

Location Name

British Columbia [BC]

Posted: January 23, 2019
Closes: March 24, 2019