Senior Specialist, Experience Marketing

Posted 16 hours ago

Job Details

Full Time

Location

Job Description

Senior Specialist, Experience Marketing

Location: Hybrid - Vancouver, BC, CA

Job Function: Sales and Marketing

BCLC exists to generate win-wins for the greater good.

For our people, our players, our communities, our industry, and our planet.

Lottery | Casino | Sports

Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.

We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.

Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.

We want you to be where you feel you can do your best work. Most of our jobs can be done remotely providing you reside in BC.

For those who prefer working in a community with others, we have two beautiful offices in convenient locations:

2940 Virtual Way, Vancouver | 74 Seymour Street W, Kamloops

This is a Temporary 13 Months , Full Time opportunity

Expected Salary Range: $82,108.00 - $102,635.00 - $128,294.00
Our typical hiring range will be +/- 5% of the midpoint shown above

Factors influencing this decision include qualifications and market conditions for the role

The Company

For over three decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.6 billion in net income to the Province of B.C. to support First Nations, local host governments, health care, education and community programs across the province.

Job Summary:

The Senior Specialist, Experience Marketing leverages the enterprise player experience & product strategies to develop, build and enhance the player experience in retail, online and in the app. This role drives digital and retail integration through omni-channel marketing experiences.

Key Accountabilities:

Leverages the enterprise player experience and product strategies to build marketing strategies and experiences to support player needs and increase BCLC brand/product awareness, trial and customer loyalty.
Drives digital and retail integration through omni-channel marketing experiences in retail, online and in the app.
Liaises with key stakeholders both external service providers/vendors/retailers as well as a variety of internal stakeholders across the business to achieve a seamless, cohesive player experience at retail.
Provides event-marketing expertise for product launches, sponsorship activations, retail roadshows and winner celebrations. Develops and executes a retail signage strategy, overseeing point of purchase marketing as well as equipment design and branding and ensuring a cohesive player experience across all transactional touchpoints.
Works closely with the Encore Rewards team to support a seamless, cohesive encore experience at casino brick & mortar locations including the oversight of the in-facility Encore marketing experience (Point of Sale (POS), Guest Service Experience).
Proactively manages projects, marketing requirements and deliverables, meeting deadlines and providing accurate and timely communication with stakeholders. Delivers marketing programs on budget and provides regular updates on spend variance and program budget changes.
Proactively builds, develops, and maintains strong working relationships with internal departments, business partners, suppliers, regulatory and government bodies.

Minimum Required Qualifications:
Education and Experience

A university degree or diploma in marketing;
4 to 6 years recent, related experience in a consumer retail marketing or advertising agency environment with a retail marketing focus;
Experience in marketing, experiential marketing, advertising and branding, with an emphasis in the area of retail marketing;
An equivalent combination of education and experience may be considered.

Technical Requirements

Solid knowledge of principles, concepts, practices, techniques and tools in the areas of marketing and program management;
Strong understanding of customer and market dynamics;
Solid knowledge of content marketing across multiple mediums;
Demonstrated experience in the development and implementation of strategic marketing plans;
Strong marketing communications skills and ability to deliver integrated marketing campaigns;
Excellent innovation in problem solving and demonstrated analytical thinking;
Proven leadership and/or teamwork skills;
Excellent interpersonal skills;
Excellent written and verbal communication skills;
Excellent presentation skills;
Ability to work to tight deadlines and multi-task with close attention to detail;
Exceptional time management and multi-tasking skills;
Strong computer skills (MS Office Suite);
Understanding of B.C. gaming industry would be an asset.

What's in it for you

Robust wellness programs to enhance your physical, mental, social, financial and career well being
We pride ourselves on our flexible working model which supports work-life integration and our 37.5 hour work week
Our Play It Forward program provides volunteer hours for our people each year
See all our rewards here

However you identify, or whatever your path in life, if you see something here that makes you excited to get to work every day, please apply. We hire people for skills, capabilities and potential, not just education and experience.

We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong .

Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out !

Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more !

If you require accommodation so you can be at your best in the interview, please let us know: recruitment@bclc.com .

All candidates must be at least 19 years of age and legally eligible to work in Canada

About BCLC

Since 1985, BCLC has evolved into a full-spectrum gaming entertainment company that offers outstanding gaming experiences for British Columbians, including lottery, casino, community gaming and eGaming. One of BC’s top 50 employers, BCLC leverages off of its corporate values: integrity, social responsibility and respect. Our culture is one that embraces change, initiates opportunity and is passionate about growth. We believe strongly in spirited teamwork and pushing the boundaries of innovation. Our success is based as much on the dedication and hard work of our team as it is on the innovative games we offer and the ways in which we conduct our business. At BCLC we offer a comprehensive total rewards package; including competitive salaries, yearly bonuses, flexible benefits and rewards that come with being integral to our innovative and growth-oriented environment.

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