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Senior Search Engine Marketing Specialist

Location
Vancouver, BC
Details
Full Time
3 days ago
Canada DrivesĀ® is changing the face of car buying in Canada. We are the first and only 100% online car retailer; our consumers buy their car online and we can deliver it to their doorstep as quickly as the same day.

Recent Techouver Article: https://techcouver.com/2021/03/02/online-vehicle-purchasing-and-delivery-in-vancouver/

As a recent recipient of Canada's #1 Fastest-Growing Company Award and a current Best Managed Business award winner you will have a solid foundation of human and technical resources to work with.

Key qualifications/experience
  • Minimum of 5 years experience managing successful Search Engine Marketing (SEM) Campaigns
  • An entrepreneurial attitude with an ability to work in a fast-paced environment
  • Have the desire to achieve, attention to detail, are highly organized and have strong problem-solving skills
  • Great at analyzing data to identify challenges and opportunities, make recommendations and implement action plans to enhance results
  • Developed, implemented and managed highly engaging campaigns delivering high ROI awareness, traffic and revenue.
  • Success diving deep into data, identifying and understanding opportunities to improve conversion and increase growth.
  • Up to date with the latest innovative solutions and marketing capabilities, industry trends and emerging customer and market needs.
  • Demonstrated an ability to apply logical thought process to problem solving and deliver recommendations
  • Robust quantitative skills including forecasting ability and ROI analyses
  • Excellent communication skills
  • Proactive, collaborative, organized, curious, problem solver with a positive attitude


What you'll be doing:
  • Google AdWords and Bing account management (campaign creation, management, analysis and reporting)
  • Collecting/analyzing data, executing tests, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
  • Creating, categorizing and refining keywords
  • Generating new ad ideas to enhance results
  • Researching and analyzing competitors
  • Keeping up to date with best practices and standards in the SEM industry.


What we offer:
  • An opportunity to work for one of Canada's top emerging companies
  • Human and technical resources to assist optimization across the entire marketing landscape
  • Competitive salary with opportunities for raises and advancement
  • Extended Health Benefits (Health, Life, and Dental)
  • Regularly scheduled performance evaluations and ongoing training
  • Work from home (until Sept 2021 and possibly beyond) or in office (next to the Burrard Skytrain Station in Downtown Vancouver).
Category
Sales and Marketing