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Telus
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Senior Performance Analyst - Digital Marketing

Reference ID: PLA03806-18

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Drive digital marketing excellence at TELUS!

Join our team

The TELUS Home & Small Business Solutions (SBS) team is looking for an exceptional, experienced marketing analyst to join our Digital Marketing team.

This role will focus on tracking and analyzing digital media performance to identify optimization opportunities. As Senior Performance Analyst, you will take a data-driven approach while working closely with a mix of internal teams and external partners to inform campaign and customer experience optimization decisions.

Our team is known within TELUS as a fast-paced and entrepreneurial environment that is an agent of change and a great place to learn and grow. We have a culture of collaboration, recognition, and high-performance.

Simply put, if you're bright, ambitious, and looking for a challenge, this is the place to be.

Here's the impact you'll make and what we'll accomplish together

With cross-functional responsibilities and visibility across teams, you'll have the opportunity to create tangible value by leveraging your strong analytical skills, digital marketing "know how," and results-oriented thinking to inform strategic decisions.

Here's how
    •Effectively analyze ongoing digital media performance to identify optimization and customer journey enhancement opportunities •Provide results-driven recommendations to cross-functional teams to inform future campaign development and optimize customer experience •Lead development of on-going performance and insights-sharing framework across teams to support decision making •Build and maintain strong relationships with key internal & external stakeholders to develop shared goals and drive to common outcomes


Qualifications:


You're the missing piece of the puzzle
    •Extensive experience in media/digital marketing analytics •Excellent understanding of key media metrics and associated measurement •Experience with Adobe & Google Marketing Platform tech stacks, Adobe Analytics, Campaign Manager •Proven track record of turning data into insights to drive action, outcomes-focused mindset, with business objectives always top of mind •Strong understanding of cross-channel attribution models •Respected for taking ownership, initiative, and display a sense of urgency and self-direction •Exemplary presentation and story-telling abilities; able to craft concise and compelling results-driven stories tailored to the audience •Natural business and industry curiosity and a willingness to listen to, explore, and present new ideas •Strong relationship building and influencing skills within a matrix organization •Experience working in or with marketing agencies •Undergraduate degree in Business, Marketing or Commerce

Great-to-haves
    •DoubleClick or Adobe certification •Understanding of data management platforms (DMPs) and cross-channel audience strategy

Who is TELUS?

We're a high-performing team of individuals who collectively make TELUS one of the leading telecommunications companies in Canada. Our competitive consumer offerings include wireline, wireless, internet and Optik TV™. We also deliver a compelling range of products and services for small, medium and large businesses; and have carved out a leadership position in the health, energy, finance and public sector markets with innovative industry specific solutions.

Everyone belongs at TELUS. It doesn't matter who you are, what you do or how you do it, at TELUS, your unique contribution and talents will be valued and respected. Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.

Do you share our passion?



At TELUS, you create future friendly ® possibilities.

At TELUS, we are committed to diversity and equitable access to employment opportunities based on ability.

Posted: January 19, 2019
Closes: March 20, 2019
Email Address:
Company Info
Size:
10,000+ employees
Industry:
Technology
Telecommunications

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About Telus

TELUS (TSX: T, NYSE: TU) is Canada’s fastest-growing national telecommunications company, with $12.3 billion of annual revenue and 13.9 million customer connections, including 8.4 million wireless ...