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Telus

Senior Market Manager - Mascon Cable

Location
Vancouver, BC
Details
Full Time
4 days ago

Join our team

You'll lead the Home Solutions end to end product and marketing lifecycle for the Mascon brand (mascon.ca) - where you will build out internet and TV pricing and offer strategy, develop key messages and tactics to grow, upsell and retain Mascon customers, and rally our internal team members to deliver bottom line results. In this role you will also manage the Mascon brand as well as create customer communications and marketing strategies for various business enablement and innovative initiatives.

Here's the impact you'll make and what we'll accomplish together

The Mascon portfolio includes TV, internet and home phone, and focuses on how to provide the best telecommunications services through market engagement, pricing strategy, competitive response, and financial management.

You are a self-starter focused on continually looking for improvement opportunities and have the collaborative instincts to manage a diverse group of stakeholders. Your insight will help identify growth opportunities, build actionable plans, and help guide stakeholders in how to deliver the best results for our customers and the business

Here's how
    •Develop and implement industry-leading product evolution and pricing strategies to maximize profit growth and retention within Mascon's residential, small business and hospitality sectors.
    •Provide end to end product management support for Mascon by simplifying the complexities of their business through creating product plans and executing go-to-market campaigns
    •Progress differentiation and benchmarking against TELUS' & Mascon competitors, including non-traditional TV products such as TV apps


Qualifications:


You're the missing piece of the puzzle
    •Noted for your significant experience in marketing or product management, you've previously overseen a portfolio, brought products to market and collaborated with cross functional partner teams to evolve the service
    •With a balanced focus on customer experience & sales, you look for opportunities to change & improve the experience, build relationships and deliver on results
    •Recognized for your ability to define, execute, and optimize go-to-market initiatives
    •Driving initiatives that deliver on a successful customer experience, but also grow key business activities that support customer migrations, acquisition, revenue, customer satisfaction & brand affinity
    •Collaborating with key stakeholder groups internally and externally to transition and integrate newly acquired telecommunication companies and their customers into the Mascon or TELUS families
    •Provide strategic overviews, updates and recommendations to the leadership team for visibility into programs and decision making for future planning
    •Identifying opportunities using customer data, business cases and across marketing tactics including digital, email, social, partnerships, etc.
    •Uphold the Mascon brand and act as a brand ambassador

Great-to-haves
    •Experience or certificates in Product Management, Project Management, Marketing, or Strategy
    •Knowledge of TELUS cross-functional operations and/or industry experience
    •Post-secondary education in Marketing or Business

About Mascon:

Since 1983, Mascon Cable Systems has proudly operated local cable companies throughout British Columbia. Mascon started as a family-run business that specialized in bringing high speed internet and television services to its customers. In January 2017, Mascon joined the TELUS family but continues to operate independently and maintain its strong community involvement.

A bit about us

Our business is connecting Canadians. Our social impact is using our world-leading technology to create meaningful change, give back to help communities thrive, and help those who need it most. When you join our team, you're helping us make the future friendly. We're committed to diversity and equitable access to employment opportunities based on ability -your unique contributions and talents will be valued and respected here.
Category
Sales and Marketing