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Senior Market Manager - Healthy Living Network - Consumer Health

Reference ID: MAR04857-18

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Join our team

TELUS is committed to changing the way healthcare in Canada works for you, your family, and your loved ones. What part might you play?

We collectively need to find solutions that will benefit all Canadians to meet the challenge of unsustainable rising costs, long wait times and an increasingly older population. Make no mistake, our journey to address Canada's greatest social challenge of this generation, healthcare, will be long and challenging, but the chance to have an impact on all Canadians and build a new business for TELUS will be worth it!

The TELUS Consumer Health team will focus on empowering Canadians to take control of their health and the health of their loved ones with the right information, tools and support they need to live healthier and happier lives. As a global telecommunications leader and one of the largest Information Technology (IT) healthcare providers in Canada, we are well positioned to play a leadership role in bringing new services to market to address this significant challenge.

Here's the impact you'll make and what we'll accomplish together

Are you up for the challenge? Are you passionate about health and wellness? Does TV, documentary and fitness content excite you?

We are looking for team members with the capability, passion, grit and drive to join our team as we embark on this journey!

You will have the chance and expectation to engage in many different functions as we expand and evolve this business and improve healthcare for all Canadians. You have a strong track record of performance, you are flexible and adaptable, you are a self-starter who thrives in a rapidly changing environment and you are a true utility player who can move from priority to priority as we build out the team and business. You have a 'can-do' attitude and are not afraid to roll up your sleeves to get things done. But most importantly, you are a team player who works best in collaborative environments and understands the importance of building and maintaining relationships.

This exciting position will be responsible for the end-to-end management of the TELUS Healthy Living Network, a curated, credible library of health and wellness shows.

Here's how
    •Drive the strategic planning and execution of all TELUS Healthy Living Network initiatives •Work with cross-functional TELUS teams to deliver upon end-to-end product roadmap requirements, including product management, marketing, go-to-market (GTM), sales and support activities •Own the management of the content process, including research, review and approval of all content and content guidelines •Responsible for the development and execution of marketing strategy campaigns, programs and/or initiatives •Be prepared for out-of-the-box thinking and trialling different approaches to determine the optimal methods to drive awareness and viewership •Lead and own the development of marketing business cases •Responsible for delivering on viewership and revenue targets •Own the content performance and reporting process, and apply learnings to further drive results •Work with the TELUS Studios team to develop and review TV commercials to support content promotions and drive viewership •Work with Marketing Communications & TELUS Studios teams to create images, collateral, and other creative components to support awareness activities •Support various ad-hoc requests from leadership team and key stakeholders


You're the missing piece of the puzzle
    •Excellent relationship management and collaboration skills including the ability to collaborate effectively in situations without formal influence & across geographies •Entrepreneurial spirit which will drive passionate ownership, and responsibility for the business •Strong quantitative analytics and problem solving skills including business case and financial assessment skills •Creativity to independently develop new marketing and merchandising ideas, and work with cross-functional teams to bring to market •Passionate about content, and thrives working within this field •Experience leading and facilitating cross functional teams •Ability to coordinate multiple projects and initiatives in the portfolio and work within an environment of rapid change •Continuous improvement mentality, challenging the status quo •Strong presentation and communication skills, with experience interacting with senior leaders in a large organization •Strong bias to action with the ability to work independently to produce the required results •Experience working with agency stakeholders to bring marketing initiatives and campaigns to life •Able to flex in new functional areas and quickly learn and deliver •7+ years of experience in marketing, products & services and/or strategic planning, preferably in the telecommunications, technology or health industry

    •Knowledge and passion for health and wellness •Understanding of video content landscape •Knowledge of current TELUS assets/teams in the consumer business •Post-secondary degree with a business or marketing emphasis

Who is TELUS?

We're a high-performing team of individuals who collectively make TELUS one of the leading telecommunications companies in Canada. Our competitive consumer offerings include wireline, wireless, internet and Optik TV™. We also deliver a compelling range of products and services for small, medium and large businesses; and have carved out a leadership position in the health, energy, finance and public sector markets with innovative industry specific solutions.

Everyone belongs at TELUS. It doesn't matter who you are, what you do or how you do it, at TELUS, your unique contribution and talents will be valued and respected. Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.

Do you share our passion?

At TELUS, you create future friendly ® possibilities.

At TELUS, we are committed to diversity and equitable access to employment opportunities based on ability.

Posted: March 17, 2019
Closes: May 16, 2019