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Senior Digital Marketing Advisor - Paid Search

Vancouver, BC
Full Time
Company:Finning International Inc.

Number of Openings: 1

Worker Type:Permanent

Position Overview:You are equal parts strategist, communicator and analyst! The Senior Digital Marketing Advisor will play a pivotal role in driving lead generation, ad optimization and conversion across all of Finning's paid channels - PPC, social and YouTube. You will own and enhance the strategy and conversion of all Finning's paid channels.

The ideal candidate knows all about what makes PPC successful, beyond just ad copy and audience targeting. You have expert knowledge on SEO, conversion optimization, social media, web/landing page design, etc. - all of the factors that drive conversion. You can manage external agencies but can also roll up the sleeves and build ad campaigns if necessary. You will educate and inform internal employees, partners and stakeholders on how to leverage PPC to drive more leads, conversion and sale.

Based out of Surrey, Edmonton or Calgary, you will report to the Senior Manager, Digital Marketing.

If this exciting role is in line with your expertise and what you have a passion for, we want to hear from you today!

Job Description:
  • Direct and manage agencies closely to build, monitor, analyze, improve and optimize all PPC campaigns on all platforms - Google, Bing, social and YouTube.
  • Direct and manage agencies to build all types of search ads - PPC, Re-targeting, display, shopping ads. Experience building lead generation forms in Facebook.
  • Perform detailed root-cause and opportunity discovery analysis.
  • Provide recommendations and direct agency to implement them timely and monitor and report out on progress.
  • Collaborate with internal teams (creatives, marketing managers, copywriters, stakeholders, etc.) to develop ad assets.
  • Manage a large, enterprise paid search account with multiple segments and campaigns. Launch new campaigns regularly.
  • Develop dashboards and ad hoc reports. Concisely communicate performance updates to stakeholders.
  • Report on competitor activities to better respond to competition.
  • Stay up to date with current and emerging technologies and the evolving digital landscape.

  • 5+ years of direct experience building & managing paid search campaigns in all platforms - Google, Bing, Facebook, Twitter, LinkedIn, Instagram, YouTube.
  • 3+ years managing enterprise-level performance marketing programs.
  • You have spearheaded digital strategy and have excellent communication and analytical skills.
  • Deep expertise of tracking platforms, attribution models, conversion optimization.
  • Expert knowledge with analytics or attribution platforms such as Google Analytics, Google Tag Manager, Google Data Studio, MS Excel. Experience with Adobe Analytics, or any other analytics platforms is a plus.
  • Expert knowledge on all things PPC, from fundamentals to advanced, such as targeting, bid strategies, CPC, PPC, CTR, conversion rates, GTMs, conversion tracking etc.
  • Post-secondary education in a related field (Advertising, Marketing) and/or relevant experience.
  • Project management experience required.
  • Advanced knowledge of SEMrush, Photoshop, project management software such as or Wrike.
  • Experience working with web content management systems (Adobe Experience Manager) or Sharepoint is an asset.
  • Agency experience is a plus.
  • Excellent time management, organization and planning skills
  • Exceptional internal and external relationship management capabilities
  • Excellent communication skills, ability to communicate complex information to non-technical audiences
  • Creative and innovative thinker, problem-solver with a drive for results
  • Willingness to learn new technologies with the intention of expanding skill set
  • Positive and passionate, ability to work effectively both independently and collaboratively with a team

W e are committed to diversity at Finning, to building and sustaining a diverse and inclusive workforce and as an equal opportunity employer we encourage applications from all qualified individuals. Finning does not discriminate against applicants based on genders, races, national and ethnic origins, religions, ages, sexual orientation, marital and family status, and/or mental or physical disabilities.
Sales and Marketing