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Search Engine Marketing Manager - Digital Marketing - Home Solutions

Reference ID: MAR04799-18

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Drive digital marketing excellence at TELUS!

Join our team

The TELUS Home & Small Business Solutions team is looking for an exceptional, experienced Search Engine Marketing (SEM) Manager to join our Digital Marketing team.

This is a pivotal role that will help shape our SEM strategy, content, and campaigns.

As Search Engine Marketing (SEM) Manager for Digital Marketing within Home Solutions business, you will work closely with a mix of internal teams and external partners to develop and manage our overall SEM strategy, and gather and leverage insights to optimize spend and drive business results.

Our team is known within TELUS as a fast-paced and entrepreneurial environment that is an agent of change and a great place to learn and grow. We have a culture of collaboration, recognition, and high-performance.

Simply put, if you're bright, ambitious, and looking for a challenge, this is the place to be.

Here's the impact you'll make and what we'll accomplish together

With cross-functional responsibilities and visibility across teams, you'll have the opportunity to create tangible value by leveraging your paid search "know how" and business acumen, with exemplary communication and interpersonal skills.

Here's how
    •Manage and optimize SEM spend for the Home Solutions business •Develop and own the overall Home Solutions - SEM strategy roadmap, partnering with key stakeholders across the organization •Effectively analyze ongoing SEM performance to identify opportunities •Partner with internal teams and external leaders: our Agency of Record (AoR), Google, others, to optimize SEM spend and bolster new capabilities •Derive ongoing insights based on campaign performance to optimize executions, enhance reporting, and influence future search campaign strategy development


You're the missing piece of the puzzle
    •Track record of developing, executing, and optimizing effective SEM campaigns •Extensive digital marketing/advertising experience; the ideal candidate will have experience executing SEM campaigns in-platform •AdWords & Search Ads 360 certifications •Respected for taking ownership, initiative, and display a sense of urgency and self-direction •Exemplary presentation and story-telling abilities; able to craft concise and compelling results-driven stories tailored to the audience •Strong understanding of search trends, tools, and strategies •Superior analytical capabilities; organize metrics and performance data to draw insights and recommendations •Natural business and industry curiosity and a willingness to listen to, explore, and present new ideas •Strong relationship building and influencing skills within a matrix organization •Experience working in or with marketing agencies •Undergraduate degree in Business/Marketing/Commerce

Who is TELUS?

We're a high-performing team of individuals who collectively make TELUS one of the leading telecommunications companies in Canada. Our competitive consumer offerings include wireline, wireless, internet and Optik TV™. We also deliver a compelling range of products and services for small, medium and large businesses; and have carved out a leadership position in the health, energy, finance and public sector markets with innovative industry specific solutions.

Everyone belongs at TELUS. It doesn't matter who you are, what you do or how you do it, at TELUS, your unique contribution and talents will be valued and respected. Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.

Do you share our passion?

At TELUS, you create future friendly ® possibilities.

At TELUS, we are committed to diversity and equitable access to employment opportunities based on ability.

Posted: January 19, 2019
Closes: March 20, 2019
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Company Info
10,000+ employees

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About Telus

TELUS (TSX: T, NYSE: TU) is Canada’s fastest-growing national telecommunications company, with $12.3 billion of annual revenue and 13.9 million customer connections, including 8.4 million wireless ...