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Product Marketing Manager

Vancouver, BC
Full Time
6 days ago

About Us

Join an established, scaling and award-winning team at Trulioo (Truly-you)! Recognized as a “CNBC Disruptor 50 Company”, “Technology Pioneers” by the World Economic Forum, “Emerging Company of the Year” by the BC Tech Association, and KNOW Identity’s “Industry Leader of the Year!” Hear from the Trulioo Marketing team about advancing your career by clicking here!

We are a Silicon Valley-funded tech company solving the problems of trust and safety online. To realize that goal we’ve built the world’s leading identity verification platform, enabling instant verification of 5 billion people and 330 million businesses in more than 100 countries through a single API. Hundreds of businesses worldwide depend on Trulioo GlobalGateway to help streamline and scale their customer onboarding, fraud prevention, and compliance operations across the world. With offices in Vancouver, San Francisco, and Dublin, we’ve fostered a world-class team committed to building trust online. Our competitive advantage is, and always will be, our people.

Position Summary:

To help continue to fuel our growth, we are looking for an effective full lifecycle Product Marketing Manager to join our Marketing team. You will work within a product marketing team, and contribute to helping shape the product marketing strategy, messaging and positioning by deeply understanding the product, industry and customer journey and buyers personas. You will work closely with product, sales, customer success, and marketing teams to drive key outcomes that support revenue growth and push our brand forward.

Our Marketing team consists of positive, talented and determined self-starters who are able to collaborate effectively and thrive in an environment with a high level of autonomy. The team leverages industry knowledge and insights in order to apply the most impactful B2B marketing strategies and tactics that support the company’s mission and business objectives.  

This role will report into the Director, Product Marketing. This is a full-time position in our downtown Vancouver HQ, walking distance from shops, restaurants, and public transit. Compensation is based on experience and includes stock options and benefits.

Primary Duties and Responsibilities:

  • Develop go-to-market plans, including planning, product positioning, value proposition and messaging, related assets and sales enablement. 
  • Leverage data and insights to generate balanced and thoughtful perspectives on customers, products and our markets
  • Be the voice of the customer, understand and map their journey, engage with our front lines, mine data, listen to Gong and talk to as many customers as possible to understand their landscape.  
  • Work with your marketing peers to develop strategies needed to reach different customer segments through outreach activities.
  • Be a great storyteller, one who communicates signal through the noise.
  • Lead cross-functional meetings to drive alignment, identify dependencies, and resolve roadblocks with sales, marketing, product, engineering, customer success and legal.
  • Help define new packages and narratives to drive growth and engagement.
  • Be an excellent communicator when producing impactful marketing assets, sales collateral, and product release messaging and assets
  • Ensure the right goals, KPIs and metrics are tracked when measuring our product and market effectiveness.

Skills and Experience:

  • Enough years of relevant work experience, including marketing, product marketing, and product management 
  • Be a multiplier of value - work well to improve outcomes across the value chain
  • Experienced across a full lifecycle product marketing strategy and execution
  • Proven track record of scaling high impact, multi-channel go-to-market efforts for B2B 
  • Strong work ethic and ability to multi-task – must be able to juggle multiple projects 
  • Excellent team player with strong attention to detail and good time management skills.
  • Understand your audience and influence with gravitas and crisp communication.
  • Strategic, analytical, and data-driven mindset.
  • Proficient using a multitude of technology communication tools.
  • BA/BS degree from an accredited university.

It’s a bonus if you have...

  • An understanding of global governance and regulatory compliance rules 
  • Knowledge of regulatory and industry rules, guidelines, and standards
  • Experience in FinTech, Payments or RegTech 

Working at Trulioo

A great place to work! Trulioo offers a fast-paced, dynamic, inclusive work environment where all employees have an impact. You will be challenged to achieve, develop, and grow as part of a hyper-growth company.

We offer you the opportunity to make a difference and create a better world by revolutionizing how technology, trust, and identity intersect online. We are on a mission to make sure no one is left behind and everyone has the opportunity to participate fully in the modern digital economy. In order to do this well, diversity and inclusion have always been fundamental to our mission, our culture and our life. Trulioo is proud to be an equal opportunity employer and our commitment to inclusion across race, gender, age, religion, identity and experience connects us with the customers and communities we serve, attracting top talent and passionate changemakers across the globe. Our mission matters – for billions of people everywhere. At Trulioo, we truly believe “everyone is someone” and we invite you to join our mission and celebrate the positive change we are making in the world.

Trulioo offers competitive compensation and an extended benefits package including dental, vacation and learning opportunities and programs. We value our employees and have created a flexible and friendly work environment where everyone can succeed and grow with the company! We are team-driven, collaborative, and accountable to one another.

Trulioo is a growing company and while we thank everyone in advance for considering us, only those who are being considered will be contacted. For this position, you need to be legally authorized to work in Canada. We collect your full name, email address, phone number, and home address for the purpose of reviewing your application and establishing a possible employment relationship with you.

Sales and Marketing