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Left

PPC Specialist

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We’re Left, a technology company based in the Vancouver suburb of Maple Ridge. A certified B Corp, Left is committed to “doing things right”: making our mark on the world in a positive way with technology and innovation. Our top-notch culture and award-winning Community Engagement Program have led us to be awarded “Best Workplace BC”, recognized by the BC Tech Association as the best in BC for “work, life, and play” and winner of the 2018 BambooHR Hero Award.

At the heart of our business we’re building RightMesh, a platform to connect the next billion people without infrastructure using a fully-distributed mobile mesh network for Android, IoT hardware, and other mobile devices.

Left Travel Inc., a subsidiary of Left, is made up of a small (but mighty) team which believes the search for the perfect vacation rental should be easy. We are on the hunt for a PPC Specialist to work with our Left Travel team. If you live and breathe Google AdWords and Google Analytics, and are constantly reading and researching to stay up-to-date on the latest trends, we want to meet you. We value and believe that the relationship between travellers and their hosts should be simple, comfortable, and direct. We have an extensive travel brand portfolio that includes RentByOwner.com, RentalHomes.com, SellOffRentals.com, Stays.io, and others. Most of your time will be spent working with these brands, analyzing the data and optimizing campaigns to make them bigger and better than they already are.

Where does all this cool stuff happen? Our space is a physical representation of our core values. With an open concept built to encourage community, including a large communal kitchen, fully equipped games room and plenty of chill spots to relax, our Lefties feel as comfy here as at home. Family is important to us, and our office provides an inclusive environment for all on our team no matter what age or stage of life.  Being in Maple Ridge, we are perfectly located for both city dwellers - only a 40 minute drive from downtown - and for those who prefer the 'burbs.

Speaking of sky-high real estate prices, you have room to breathe out here and can afford to exhale. Not only do you get greater balance in your life, but you get to keep way more of what you earn. The difference is substantial (Hint: for a family of 4, it could be more than $50,000 in your pocket every year!). Calculate how much you would save by living and working in Maple Ridge here: http://www.costofliving.welcomebc.ca/

Are you ready to join us and change the world yet?

About the Job: So what will you be doing?

  • Must be a Canadian citizen, permanent resident, or other valid work permit with at least 2 years remaining. Role is in-office in our fabulous space in Maple Ridge.

  • Executing, managing, and optimizing paid search campaigns to support business goals and objectives, within the travel vertical to achieve maximum ROAS

  • Searching for insights in: Google Analytics, AdWords, Bing and our custom big data platform

  • Identifying opportunities and risks through reporting and analyzing data, implementing solutions, measuring actions and tracking results – you’re comfortable in Analytics

  • Daily monitoring of traffic and profit performance of PPC campaigns

  • Conversion rate optimization to match search intent

  • Identifying opportunities to increase high quality, targeted traffic

  • Performing keyword, industry, and competitive research. Staying informed of trends in search advertising as they happen, and how they may impact our sites

  • Understanding how to influence the profitability of PPC campaigns

  • Guiding decisions on digital marketing campaigns

  • Willing to wear more than one hat. Some crossover with other digital marketing skill sets. (email marketing, social)

  • Other duties as required


Essential Skills: What do you need to get here?

  • 2+ years of paid search experience

  • Proven SEM experience working with large volume MCC accounts and remarketing knowledge is a must.

  • Bachelor’s Degree or equivalent College + Life experience

  • Google AdWords Certified, Google Analytics Certified

  • Proficient knowledge in: Google AdWords, Google Analytics, Google AdWords Editor, Facebook Advertising, Remarketing, and Conversion Tracking

  • Familiar with dynamic campaigns

  • Strong analytical skills with ability to analyze raw data, draw conclusions and develop actionable recommendations

  • Strong time management skills, above average ability to multi-task proactively, manage multiple campaigns at once, and prioritize in response to issues as they arise

  • Understanding that while we encourage work-life balance, sometimes you will need to ‘play’ some evenings and weekends, monitoring and adjusting bids and traffic performance to prevent bleeding

  • Treat campaign management as a game that you have to figure out and win

  • Curiosity of complicated problems

  • Ability to follow a road-map and fill in the blanks when required

  • You have high expectations of yourself and others.

  • Excellent oral and written communication skills.


Assets

  • Proficient knowledge of Google Tag Manager

  • Experience with Criteo or other remarketing platforms

  • Experience with Test Creation for A/B Testing (we have coders)

  • Experience with Search Engine Optimization

  • Experience with content marketing and traffic networks

  • Entrepreneurial minded, you are passionate about seeking out opportunities to generate online traffic, sales and to develop new ideas

  • Knowledge that you don’t know everything and that we don’t know everything, but if we put our heads together, we can probably figure it out at least as well as anyone else.

Compensation & Next Steps

In 2017, to remove any unconscious bias out of our salary process, we revamped our salary structure to be transparent in who we are and what we pay. We offer a highly competitive compensation based on an annual external salary report to ensure pay equality.
We also offer many perks (including a comprehensive benefits plan, RRSP matching program, lower cost of living, etc.) and a culture and work/life balance that other companies simply can’t match, creating a total package that is hard to beat.

If you are interested in working in a world-class business, then please apply below. No phone calls or unexpected visits please.

Left is a small, but growing company. Fit and a willingness to learn is more important than experience. Thanks in advance for considering us.

Learn more about RightMesh AG, a project of Left at www.rightmesh.io.

We are an equal opportunity employer and love diversity at our company! We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.


Posted: November 5, 2018
Closes: January 4, 2019
Email Address:
Company Info
Size:
51-200 employees
Industry:
Technology

Connect with employer:

About Left

Imagine living in a world where anything is possible. Where Left brain ideas come to life. Where it’s okay to challenge the status quo and take the road less traveled. This is Left™. Established i...