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Paid Marketing Lead - Mobile

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To Apply : http://bit.ly/2w9Wp8x

Invoice Simple's mission is to build the world's simplest way to run and grow a small business. Today we help over 100,000 paying customers run their businesses simply — with your help we'll help a million+ small businesses succeed and grow!

 

We’re looking for a talented problem solver to lead paid user acquisition for mobile, across channels including Facebook, Adwords and Apple Search Ads. You’ll be managing our $1m/year budget, and be expected to make the case to increase it. We’re a small team, so you’ll be expected to work across the stack and organization to deliver results.

 

Your objective

Build and grow the world’s most scalable and efficient paid marketing engine (for this market), based on experimentation, engineering, analytics, data science, and unconventional/aggressive strategies and tactics

Ultimately success in this role means you’ll have contributed significantly to business growth by scaling our mobile paid marketing campaigns to ever increasing heights

 

Responsibilities

  • Take complete ownership of all aspects of paid marketing (creatives, targeting, optimization, reporting, predictive analytics, product customization, ab testing, data science, etc)
  • Manage all mobile paid campaigns across Facebook, Adwords, Apple Search ads etc.
  • Lead efforts of the internal marketing team (1 data scientist, 1 growth engineer)
  • Leverage contractors and consultants to deliver when we’re missing skills in house
  • Drive improvements and expansion of your budget, team, tools, analytics, product and more by presenting compelling business cases

 

About you

  • A naturally creative problem solver
  • Daring enough to aim for world class results
  • A track record of achieving incredible results through aggressive and unconventional means
  • Employ a disciplined approach to growth and experimentation
  • Leverage first principles thinking, to get to the core concepts
  • Ability to discover, evaluate and quickly incorporate new strategies and tactics

 

Requirements

  • Experience running paid campaigns and reporting and optimizing based on customer acquisition cost and life time value
  • You can wrangle and analyze numbers in spreadsheets with the best of them
  • Ability to write SQL, views and CTEs are your friend
  • Understanding of statistical significance and ability to use it effectively

 

Bonus

  • Experience running Facebook mobile app install campaigns
  • Experience running paid campaigns for SaaS for SMBs

To Apply : http://bit.ly/2w9Wp8x


Posted: November 17, 2018
Closes: January 16, 2019
Email Address:
Company Info
Size:
11-50 employees
Industry:
Technology

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About Invoice Simple

At Invoice Simple, we're building the world's simplest way for the self employed to run and grow their business, whether they are contractors, freelancers or creatives. Small businesses rel...