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Marketing Manager - Multicultural Marketing Team

Vancouver, BC
Full Time
7 days ago

Join our team

This is an exciting opportunity to build and accelerate strategic initiatives where you will focus on identifying new opportunities and collaborating with cross-functional stakeholders to bring them to life!

You're a dynamic marketer who will join the Home Solutions Community & Channel Team to help build and manage our multicultural strategy within gaming, security and WeChat.

Here's the impact you'll make and what we'll accomplish together

    •You'll create best in class go-to-market (GTM) strategies built from key insights from our multicultural segments, that resonate with our customers and build brand infinity •Ensure multicultural strategy & channel opportunities remain a top priority across cross-functional stakeholders •You'll seize new opportunities for the WeChat program, related to reaching more potential customers and further inoculating the base of existing customers •Build a best-in-class influencer marketing program that resonates with our multicultural customers and fosters strong partnerships

Here's how
    •Support the development, planning and tactical execution of integrated Go To Market activity, channel engagement, marketing strategy and campaigns •Serve as a key contact and business owner for WeChat - driving cross functional interlock & leadership •Strive for continual improvement, transparency, and collaboration across stakeholder groups and channels •Always bring innovative ideas to our approach with influencer marketing and WeChat


You're the missing piece of the puzzle:
    •A natural leader, known for your ability to bring groups together and work together to deliver projects, campaigns and programs •Recognized for keeping programs on track, you have experience in project management, building marketing plans and executing campaigns with cross-functional teams •Advanced understanding of influencer marketing and WeChat - ability to drive in app programs & messaging •Known for your creative approach to problem-solving, you thrive in an environment where you can wear the many hats needed to take a problem from root cause analysis right through to solution •A real eye for identifying opportunities within channel execution, engagement, customer journeys and one to one campaigns •Recognized for your result-orientated approach striving towards targets and program milestones •With an outstanding acumen, you use data to drive decisions and report on success and opportunities, provide insights to guide strategies and a rapidly changing environment •Known for creating positive working environments and fostering creativity and innovation

    •An understanding of the TELUS Home Solutions products & services •Fluency in Cantonese or Mandarin •4+ years progressive experience in marketing, social media and/or influencer marketing •An interest in gaming •A business degree in Business, Marketing or Communications

A bit about us

Our business is connecting Canadians. Our social impact is using our world-leading technology to create meaningful change, give back to help communities thrive, and help those who need it most. When you join our team, you're helping us make the future friendly. We're committed to diversity and equitable access to employment opportunities based on ability -your unique contributions and talents will be valued and respected here.
Sales and Marketing