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Digital Marketing Specialist

Vancouver, BC
Full Time
6 days ago
What's Bench? Check us out in Fintech Impact, Perkins + Will, Daily Hive, BC Business, and our Instagram.

We're a committed and talented group of diverse people working hard to solve a real, universal problem for millions of entrepreneurs: businesses need to understand their financial performance, but for many smaller ones, this means a trade-off between doing their books and running their businesses. Bench solves this dilemma by taking bookkeeping off of their hands. We've paired smart humans with incredibly powerful software to develop the fastest, most efficient bookkeeping service in history. This lets us provide monthly and yearly financials at an incredibly accessible price, giving business owners the time, confidence, and knowledge they need to be successful.

Bench is growing fast. Recently, we've onboarded our 9000th client and our 500th employee. We have a clear, funded path to profitability, and a roadmap that we believe will rapidly accelerate the trajectory of our business. We're looking for the brightest minds who love solving tough problems to join us on this incredible journey, in pursuit of bringing financial mastery to our clients.

What does the Marketing department look like?

Bench is on a mission to bring financial mastery to a million entrepreneurs. And the only way we can do this is by constantly challenging the way we're marketing ourselves and always be looking to create new scalable growth channels.

Currently Bench has a few mature, core marketing programs that drive a majority of our new client growth. In this role you'll be looking to expand Bench's marketing into new territory. You'll be testing new platforms and developing new strategies to help build on existing ones. Some of your activities will include actively building engaged social media followings, supporting in our efforts of educating entrepreneurs about their finances through community marketing, making sure Bench has its presence and is well represented across the web and constantly optimizing our existing marketing channels for new client growth. In this role, you'll have the freedom, ownership, and responsibility of building new growth channels while being supported by a team of veteran marketers and a world class brand team.

It may be hard to believe that a humble, online bookkeeping service could change lives, but the reactions we have from the entrepreneurs we serve-from tears of relief, emphatic thanks, major press and accolades, and even marriage proposals-suggests that we are, one entrepreneur at a time.

What you'll be getting up to:
  • Driving new client growth through paid and non-paid digital marketing channels (FB ads, Google Ads, Instagram, LinkedIn, Facebook and YouTube)
  • Support in growing and maintaining Bench's presence across the web
  • Measuring results of existing marketing channels and optimizing campaigns to maximize efficiency
  • Creating reports and communicating performance to key stakeholders in the organization
  • Create and maintain a social engagement strategy for clients and industry influencers
  • Staying up to date on current digital marketing trends and new technologies
  • Sourcing, testing, and evaluating new ad channels and technologies
  • Collaborating with internal teams to produce and execute one-off and ongoing campaigns
  • Supporting the growth of our marketing database
  • Collaborate with the brand team in developing unique and compelling creative content

To be successful in this role, you'll need to have:
  • Exceptional writing and communication skills
    • You will be speaking to clients and potential clients directly through social channels and our review site platforms (public forums). You will need to learn the brand voice and tone quickly and be confident in what you are sharing.
  • Demonstrated ability to take initiative
    • You have past experience successfully working autonomously and taking risks with new ideas, whether those ideas were ultimately successful or not.
    • This position will consist heavily of testing new ideas and strategies. Conceptualizing, planning, and executing with minimal supervision is a necessity.
  • Experience:
    • Any digital marketing experience in a professional setting
    • Business degree or diploma or equivalent industry experience
    • Interest in Paid Marketing and experience running social media accounts

It could be an even better fit if you have:
  • Analytical proficiency
    • You have experience exporting and manipulating datasets.

Extra bonus points if you have:
  • Landing page optimization experience
  • Freelance work experience

The extra details:
  • This is a full-time permanent position because we want to spend lots of time with your wonderful self!
  • This position offers an annual salary, stock options, and an extended benefits package that includes health, dental, and vision.
  • Once safe to do, we'll return to work in our downtown Vancouver office. It's dog-friendly, close to lots of great restaurants, and easily accessible via transit. We also pride ourselves on our office coffee and the fridge is always stocked, compliments of Bench
Sales and Marketing