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Digital Marketing Specialist

Location
Vancouver, BC
Details
Full Time
5 days ago
The Canada DrivesĀ® Group of companies operate a variety of consumer finance brands across Canada, the US and the UK. We strive to provide a great experience for our customers and deliver strong ROI for our partners by leveraging our best in class technology, customer acquisition, sales and customer service expertise, in order to create a win-win for all stakeholders.

Canada Drives is a young, dynamic, and fast-growing company looking for motivated individuals to help us manage our fast-growing business. As a recent recipient of Canada's #1 Fastest-Growing Company Award and a current Best Managed Business award winner you will have a solid foundation of human and technical resources to work with.

Recent Techouver Article: https://techcouver.com/2021/03/02/online-vehicle-purchasing-and-delivery-in-vancouver/

What You'll Be Doing:
  • Managing winning digital ad campaigns; including keyword/market/competitor research, segment and placement inclusions & exclusions, ad copy & ad design recommendations, etc.
  • Manage reports that summarize ad campaign outcomes, analyze data and provide recommendations based on desired KPI's.
  • Researching and setting up new Ad platforms, setting up campaign tracking and conducting quality assurance checks.
  • Managing and leveraging relationships with Ad platform representatives.
  • Identifying and troubleshooting technical problems in a timely manner.


What You Should Already Have:
  • 5+ years of successfully managing online display campaigns (i.e. Facebook, AdWords Display) or Search Engine Marketing experience (i.e. AdWords Search, Bing).
  • Deep knowledge of ad serving technologies, the latest online advertising concepts and rich media creative.
  • Up-to-date knowledge of best practices, strategies and latest developments in many facets of online advertising.
  • Experience working with DSP's, Ad Exchanges, RTB platforms is an asset, but not required.
  • Excellent organizational and time-management skills.


What we offer:
  • An opportunity to work for one of Canada's top emerging companies
  • Human and technical resources to assist optimization across the entire marketing landscape
  • Competitive salary with opportunities for raises and advancement
  • Extended Health Benefits (Health, Life, and Dental)
  • Regularly scheduled performance evaluations and ongoing career development opportunities
  • Work from home (until Sept 2021 and possibly beyond) or in office (next to the Burrard Skytrain Station in Downtown Vancouver).
Category
Sales and Marketing