Digital Marketing Specialist

The Canada Drives® Group of companies operate a variety of consumer finance brands across Canada, the US and the UK. We strive to provide a great experience for our customers and deliver strong ROI for our partners by leveraging our best in class technology, customer acquisition, sales and customer service expertise, in order to create a win-win for all stakeholders.

Canada Drives is a young, dynamic, and fast-growing company looking for motivated individuals to help us manage our fast-growing business. As a recent recipient of Canada's #1 Fastest-Growing Company Award and a current Best Managed Business award winner you will have a solid foundation of human and technical resources to work with.

Recent Techouver Article: https://techcouver.com/2021/03/02/online-vehicle-purchasing-and-delivery-in-vancouver/

What You'll Be Doing:

• Managing winning digital ad campaigns; including keyword/market/competitor research, segment and placement inclusions & exclusions, ad copy & ad design recommendations, etc.
• Manage reports that summarize ad campaign outcomes, analyze data and provide recommendations based on desired KPI's.
• Researching and setting up new Ad platforms, setting up campaign tracking and conducting quality assurance checks.
• Managing and leveraging relationships with Ad platform representatives.
• Identifying and troubleshooting technical problems in a timely manner.

What You Should Already Have:

• 5+ years of successfully managing online display campaigns (i.e. Facebook, AdWords Display) or Search Engine Marketing experience (i.e. AdWords Search, Bing).
• Deep knowledge of ad serving technologies, the latest online advertising concepts and rich media creative.
• Up-to-date knowledge of best practices, strategies and latest developments in many facets of online advertising.
• Experience working with DSP's, Ad Exchanges, RTB platforms is an asset, but not required.
• Excellent organizational and time-management skills.

What we offer:

• An opportunity to work for one of Canada's top emerging companies
• Human and technical resources to assist optimization across the entire marketing landscape
• Competitive salary with opportunities for raises and advancement
• Extended Health Benefits (Health, Life, and Dental)
• Regularly scheduled performance evaluations and ongoing career development opportunities
• Work from home (until Sept 2021 and possibly beyond) or in office (next to the Burrard Skytrain Station in Downtown Vancouver).

Category

Sales and Marketing