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Digital Market Reseach Analyst

Reference ID: 525892400

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Company: Coast Capital Savings Federal Credit Union 
Location: British Columbia (CA-BC), [[custlocation]] 
Job Type: Full-Time 
Together, we help empower you to achieve what's important in your life.
What's the job?
The Digital Market Research Analyst is responsible for supporting the Digital Experience team (DEX) by keeping abreast of the current competitive digital banking market landscape. The digital savvy candidate will have a natural curiosity for digital innovation, emerging banking technologies and have a keen interest on the latest fintech market. In addition to having to identify and fill knowledge gaps on industry trends and competitor (traditional & new) strategies and activities, the candidate will also have excellent story-telling abilities to articulate their findings in written and verbal form. Objectives of this role will include the evaluation of a wide variety of banking solutions via 'Mystery shopping' techniques.
What you'll get to do:
  • Play a key support role in advancing competitive insights required to support journey mapping, persona development and user experience testing.
  • Promote and support the vision of instilling data and analytically based culture within the organization. Acts as the advocate in the discipline of Business Intelligence
  • Measure, report and make actionable recommendations to help drive measurable improvements to the digital channels in line with Coast Capital's strategic goals.
  • Coordinate and facilitate lunch & learn reviews and other related digital banking strategy workshops
  • Develop, maintain and foster a network of information sources for internal teams, stakeholder and other partners within Coast Capital Savings
  • Provide point-of-views on Digital Banking industry through 'mystery' shopping
  • Conduct in-depth competitive intelligence research and analysis using a variety of industry tools (i.e., Forrester, Gartner, Surviscor)
  • Analyze and report on competitive research results. Develop actionable recommendations for the Digital Experience team and overall management
  • Work in collaboration with Digital Insights Analyst to provide qualitative analysis with competitive research
  • Collaborate with Digital UX and Corporate Research teams in collection of the member insights
  • Support in developing competitive research objectives and appropriate methodologies, scope, and parameters of studies to help shape and influence CCS corporate and business lines strategies and enterprise strategy planning, innovation and execution processes
  • Define and report on competitive metrics (i.e., latest industry ranking, market strategy & presence)
  • Develop concise, audience-appropriate, presentation-ready, actionable reports based on strategic insight on the overall Digital Banking landscape
  • Provides expertise in the design and maintenance of competitive matrices & techniques (battle cards, product canvases, internal and external presentations, etc.)
Who are we looking for?
  • 2 years in Competitive Research / Market Analytics field with a preference of experience in qualitative digital analytics. Experience in eCommerce or Digital Banking Products preferred.
  • Bachelor's Degree or a diploma requiring 3 - 4 years of full-time study in the research or related field
  • Ability to conduct scope business analysis including workflow analysis, business information requirements and models
  • Ability to understand and interpret website statistics.

Why join Coast Capital Savings?

We don't mean to toot our own horn, but...
  • We improve Canadians' financial well-being through providing simple financial help.
  • Employees do what's best for our members. Every day.
  • We believe in being a great corporate citizen so we invest in our local communities by donating our time, money and expertise.
  • Our employees take advantage of the many opportunities to grow their careers.
  • Employees love having a cool place to work, which includes wearing their jeans on Fridays & Saturdays and being recognized with a virtual (and, at times, an actual) high-five.
  • Our inspiring leaders help our employees develop their talents and encourage them to be their fabulous selves.
  • We have a unique culture where we take our business seriously, but ourselves, not so much.
  • In 2017, we earned double kudos by being named one of BC's Top Employers and one of Canada's Best Managed Companies - two of the nation's most coveted business ads, may we add.
Does this position inspire you?  If so, apply today at Coast Capital Savings. 

Posted: January 11, 2019
Closes: March 12, 2019
Email Address:
Company Info
1001-5000 employees
Banking & Finance

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About Coast Capital Savings

Coast Capital Savings is Canada’s largest credit union by membership. An Imagine Canada Caring Company, the credit union invested $5.6 million into local communities in 2017, focusing on empowering...