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Communications Manager - Public Relations Team (Temporary 12 months)

Vancouver, BC
Full Time
2 days ago

Position Overview:

TELUS is looking for a fully bi-lingual public relations professional to join its cross-Canada Public Relations Team for a one year maternity leave placement. The ideal candidate for the Communications Manager position is located in Ontario, Quebec or British Columbia and has proven proficient at managing both reactive and proactive portfolios in a complex and ever-changing media environment. Using a holistic approach to communications, this person will possess the ability to leverage traditional media, sponsored content and influencers to differentiate the TELUS brand.

We are looking for an effective communicator who is an adept project manager and has the ability to quickly shift to a reactive media stance as a spokesperson when required. Someone who can manage proactive projects on a day-to-day basis but then quickly bring key internal stakeholders together to source information and distill it as a spokesperson to the media in a timely manner. We are looking for a team member who can demonstrate success in managing media inquiries, proactive strategy development and end-to-end tactical execution of key corporate portfolios: TELUS Mobility (including Koodo, Public Mobile and Mobile Klinik brands), Network and 5G, Social Purpose, People & Culture, TELUS Quebec and others.

One of the key attributes for this candidate will be the ability to collaborate with cross-functional teams and agency partners and a high comfort level to function within a fast-paced environment characterized by ambiguity and complexity. Also, the ideal candidate will be a gifted writer with a demonstrated ability to creatively and successfully develop and deliver effective narratives through the production of compelling content and innovative ideas that will allow TELUS to differentiate its brand from other telecommunications companies. They will be adept at prioritizing swiftly and effectively, shifting gears to expertly manage multiple projects, budgets, and time sensitive issues when the unexpected arrives. Importantly, they will be curious, creative, autonomous, open to learning, and the consummate team player.

    •Protect the TELUS brand by interacting with the media on a proactive and reactive basis with respect to issues impacting the company's corporate and consumer business interests •Manage proactive media campaigns, end-to-end, in order to increase TELUS' brand awareness as a world-leading telecommunications network provider nationally by leveraging earned and paid media channels, social media and influencers •Adapt and customize strategic national public relations campaigns intended as corporate initiatives to ensure positive visibility for the brand taking into account the characteristics of the specific provincial markets and media cycles •Proactively identify issues in the media that might impact TELUS' corporate reputation or business to recommend effective remediation measures •Execute best practice project management in the context of cross-functional teams including •external agencies. This will require both a keen attention to detail and a clear understanding of the big picture, proactive and effective communications across multiple teams, and adept •management of often-conflicting interests •Write compelling copy, clear and concise media statements and communications plans, engaging media releases and messaging that effectively tells TELUS' story to a diverse external audience •Provide communications counsel and support to executives and subject matter experts as •required •Collaborate closely and on a day-to-day basis with other communications, operational, and •support teams across TELUS


Required Knowledge, Skills & Abilities:
    •A proven ability to collaborate with and influence diverse cross-functional and agency teams by effectively representing the TELUS Public Relations Team •Project management expertise, with the ability to effectively engage diverse and remote teams maintaining a view of both the overall picture and the important details •Highly adaptable to rapidly-changing situations and an ability to prioritize in the heat of the moment •Expertise in communicating technical and complex issues in a clear and concise manner to external audiences •Ability to see the big picture and anticipate emerging issues and trends, and then tailor communications strategies and tactics to address them •Excellent writing skills and proven success with managing challenging media inquiries, media releases, strategic plans, reports, and more •Proven expertise in developing sponsored content; the ability to strategically identify pertinent opinion leaders and influencers and experience in paid media and amplification •Excellent relationship-building skills •A demonstrated ability in managing competing interests •Self-starter, innovator, strategic thinker, and decision maker •A vast network of connections and well-established relationships among national, provincial and health-specific media outlets •Strong interpersonal, organizing, prioritization, and multitasking skills •Required Professional Designation/Certification: An undergraduate degree in business, arts, marketing or journalism or equivalent post-secondary education •French is an asset

Required Experience:
    •3-5 years of corporate communications experience in a large complex corporate environment •Knowledge of the telecommunications industry and emerging technologies •Agency and media experience will also be considered and asset

A bit about us

Our business is connecting Canadians. Our social impact is using our world-leading technology to create meaningful change, give back to help communities thrive, and help those who need it most. When you join our team, you're helping us make the future friendly. We're committed to diversity and equitable access to employment opportunities based on ability -your unique contributions and talents will be valued and respected here.

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