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Business Development Specialist

About us: 

At Microserve, we're an industry leader in providing technology solutions to public and private sector clients across Western Canada. Headquartered in Burnaby, BC, with offices in Victoria, Calgary, and Edmonton, we employ over 400 staff, and are one of the largest technology solutions providers, recognized for our ability to deliver and innovate to meet the changing needs of our clients. 


Position Overview:  

Microserve is looking for a Business Development Specialist to join our Marketing Team anywhere remotely within Canada.  If you are looking to join a thriving business, play a key role in new business generation, and grow in your career, this is the job for you!   


This position is responsible for lead generation and nurturing to develop awareness and interest in Microserve’s offerings and produce high quality, sales qualified leads that are ready to progress to our sales team. It involves both outbound prospecting for new clients as well as qualifying and nurturing inbound leads in order to support pipeline and sales growth.  


Your skills will set the stage to engage customers in our selling cycle. The successful candidate should be motivated to work independently doing B2B business development, will need to excel in outbound lead generation strategies, and should be comfortable establishing rapport easily with a wide variety of potential partners and stakeholders.  


Key Responsibilities:

  • Ability to develop a strong enough understanding of Microserve’ s solutions, services and value proposition to effectively present them to prospective clients 

  • Position and market Microserve’ s full range of IT solutions and services to prospective clients  

  • Prospect, pre-qualify, and nurture potential leads leveraging various sales and marketing tools and tactics 

  • Maintain accurate records within our CRM 

  • Research markets, identify key targets, and generate interest within prospective clients  

  • Hand off sales qualified leads and opportunities to the Microserve sales team and work together collaboratively towards a successful close 

  • Develop and maintain an effective system for lead tracking and nurturing 

  • Closely monitor and report on performance in relation to KPIs and develop strategies to improve results, including sales conversion rate 

  • Follow up on inbound leads and client inquiries 

  • Collaborate with the rest of the marketing team to identify the right contacts for various marketing campaigns based on target firmographics and strategic industry segments 



  • Minimum 1 year experience in a B2B outbound sales or business development role  

  • Relevant post-secondary education is an asset 

  • Excellent organizational skills and attention to detail  

  • Strong written and verbal communication skills, including phone and listening skills  

  • Experience working in the IT industry is desirable; IT acumen is a must! 

  • Strong computer skills including Microsoft Office Suite  

  • Experience with CRM tools  

  • Ability to take initiative and be professional with customer interaction 

  • Persistent but not annoying to client; ability to find the right balance 

  • Organized and able to prepare and present tracking reports 

  • Ability to prioritize and maintain lead follow ups throughout the sales cycle  

  • Ability to effectively multitask, prioritize and work independently in a self-directed manner 

  • Ability to learn quickly in an ever-changing, fast paced environment 

Information Technology Sales and Marketing