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Brand Manager

Location
Vancouver, BC
Details
Full Time
5 days ago
About Us

Founded in 2014, Spring Financial has spent the last 7 years simplifying the lending process for millions of Canadians facing every type of financial circumstance. In the process, we've become the largest fintech loan originator in the country with over 50,000 monthly applicants and over 250,000 loans originated!

Many Canadians have been locked out of the financial system and are stuck without the credit they need, unable to save money and paying extremely high interest rates. At Spring, our mission is to provide all Canadians access to fair priced financial products. We do this through a variety of products including our signature savings and credit building product - The Foundation and our personal loan offering the Evergreen Loan. We've made all of our products available to Canadians from the comfort of their own home and without having to visit a branch!

We are high-energy entrepreneurs who operate with a real sense of urgency. We have an ambitious roadmap that will enable us to build on our best-in-class customer acquisition and origination platform and build exciting and innovative new products (next-gen credit cards and other data-based fintech products). To learn more about our products please visit our website here: www.springfinancial.ca .

We offer an unmissable opportunity for ambitious candidates to step up and fast-track their career growth! We are firm believers in developing our talent and promoting from within. Come and discover your potential at Spring Financial!

The Role

We are looking for an experienced B2C brand manager to take a lead role in helping us accomplish our mission of giving any Canadian access to fair priced financial products. We want a creative thinker who can own our brand process, set measurable targets and drive initiatives to achieve them.

The ideal candidate is objective and results driven, a compelling storyteller and has a sense of urgency when it comes to new ideas and leadership. You will be very comfortable using market data to help set priorities as well as giving feedback on creative strategies and building partnership opportunities. You will be excited to execute on your priorities and work across a number of platforms.

You will collaborate with the Spring Financial executive team and work closely with the performance marketing, customer success and creative teams.Any candidates across Canada may apply. Must be open to periodic (approx. quarterly) travel to Vancouver head office location.

Key Responsibilities:

Develop the Brand Roadmapthat drives brand growth through development and management of integrated cross-platform campaigns, PR, media buys, partnerships, social media, community programs and content.

Execute the Roadmapthat you have developed in collaboration with the executive team. This will require collaboration with the marketing, customer success and creative teams. You will be take the primary hands-on role for putting the roadmap in action.

Be a thought leaderby identifying, implementing and sharing the latest branding trends, new campaign ideas, best practices, competitor activity, and learning opportunities that help drive our mission.

Overall Brand Ownershipwill be yours. You will take ownership of all things related to the Spring Brand which involves developing a deep understanding of the business and all the various items that impact our overall brand image. You will work with the executive team to define the brand voice and create standards that are applied across the business.

Key Skills / Qualifications:

  • 4+ years of B2C brand management experience preferably within an online, high volume business.
  • Success managing large-scale brand awareness campaigns (including offline media), partnerships, influencer programs, email marketing, PR and media buying.
  • Cross-functional collaboration with Product Marketing, Performance Marketing, Social Media, Sales & Customer Service.
  • Strong experience managing email campaigns and content creation.
  • Demonstratable creative process and strong ability to collaborate with designers.
  • A growth mindset with deep knowledge and hands-on experience setting brand KPIs and action plans to achieve them.
  • You are up to date with the latest innovative solutions and branding capabilities, industry trends and emerging customer and market needs.
  • Demonstrated an ability to apply logical thought process to problem-solving and deliver recommendations
  • Excellent communication skills
  • Proactive, collaborative, organized, curious, problem solver with a positive attitude


What's in it for you?

This is a truly exciting time to join Spring Financial and we are looking forward to doing great things together! We offer a highly competitive salary and benefits package in addition to providing our employees with continuous training and development.

We currently have a team of highly motivated and talented professionals and the only thing we are missing is you. If you are ready to join an ambitious and growing company then please apply today and we look forward to hearing from you.
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